I’ve been active in the War on Christmas to keep vendors from removing the word. I consider the issue important for many reasons; I’ll just state one; missionaries overseas who are unable to talk freely about Christianity are able to talk about the US. We can not give anything to a God who already has everything, but we can give charity to those in need. Christians believe in a loving God, charity is one way we can return love.
Christian vendors do not need to have people question them about the word Christmas. It is freely used.
I’ve had the honor of working with a new Christian ministry http://www.signpostkids.com/ that is working to produce educational material for children. Material that does not go against Christian principles … Yes they are using the word Christmas for Black Friday specials.